Governments need rising public expectations by doing things differently to deliver services more effectively and efficiently. Public sector organisations need to re-evaluate their purpose and role and decide if current visions and missions, and ways of operating to achieve them, are relevant enough to ride the waves of these shifts, or be overwhelmed by them. Government and public sector organisations also need to respond to these shifts proactively and pre-emptively, to avoid falling behind expectations. Public bodies need to navigate themselves by first formulating a strong and clear vision and mission. Together, these will capture the organisation’s strategic ambition and purpose and serve to influence decisions and behaviour within the organisation.